TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 25(2)
Editorial
–Carolyn Strong & Andrea Beetles []
Case study – how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
–Art T. Weinstein & Donovan A. McFarlane [] []
Facilitating student interaction capabilities: the interplay of individual, group, and course-related factors
–Jodie Conduit, Carolin Plewa, Joanne Ho & Vinh Nhat Lu [] []
Marketing education and the employability challenge
–Deborah Anderson & Rebecca Lees [] []
Adding value to first-year undergraduate marketing education: team-based learning as a strategic response to changing modern educational environments
–Douglas G. Carrie, Parizad Mulla, Andrew Patterson, Michelle Kilkolly-Proffit, Richard Brookes, Herbert Sima & Tom Agee [] []
Refining a strategic marketing course: Is a ‘flip’ a good ‘fit’?
–Marion R. Burford & Kaye Chan [] []
Motivational engagement in the marketing classroom: individual goal orientations and class climate
–Tania Bucic & Linda J. Robinson [] []