TOC: J Promo Man
Introduction
Journal of Promotion Management, 23(1)
Is Background Music Effective On Retail Websites?
–Liz Wang, Julie Baker, Kirk Wakefield & Robin Wakefield [] []
Why Consumers Hesitate to Shop Online: Perceived Risk and Product Involvement on Taobao.com
–Min Chung Han & Youjeong Kim [] []
Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement
–Anshu Saran, Morris Kalliny & Michael Minor [] []
Investigating the Drivers of Consumer Acceptance and Response of SMS Advertising
–Steve Dix, Ian Phau, Kyle Jamieson & Anwar Sadat Shimul [] []
Corporate Sponsorships in Schools: Altruism and Ethical Judgments
–Aysen Bakir, Jeffrey G. Blodgett & Ronald J. Salazar [] []
The Effects of Comparative Advertising on Young Consumers’ Perceptions: Cross-Cultural Comparison Between the United States and Taiwan
–Alexander Muk, Christina Chung & En-Chi Chang [] []
Consumer Responses to Slice-of-Life Versus Slice-of-Death Advertising Appeals: Exploring the Role of Polysemy, Branding, and Culture
–Anshu Saxena Arora & Amit Arora [] []
Cause I’ll Feel Good! An Investigation into the Effects of Anticipated Emotions and Personal Moral Norms on Consumer Pro-Environmental Behavior
–Zeinab Rezvani, Johan Jansson & Maria Bengtsson [] [Google Scholar]