TOC: Intl J Market Res
Introduction
International Journal of Market Research, 59(1)
Editorial
–Peter Mouncey []
Viewpoint: Advertising needs rats, not tails
–Richard Shotton [] []
Consumer co-creation: an opportunity to humanise the new product development process
–Deborah Lynn Roberts and William Darler [] []
PC, phone or tablet? Use, preference and completion rates for web surveys
–Kylie Brosnan, Bettina Grün and Sara Dolnicar [] []
Exploring fieldwork effects in a mobile CATI survey
–Paula Vicente [] []
How political candidates’ use of Facebook relates to the election outcomes
–Hsin-Chen Lin [] []
An exploration of consumers’ response to online service recovery initiatives
–Wilson Ozuem, Amisha Patel, Kerry E. Howell and Geoff Lancaster [] [Google Scholar]
Forum: Gaming for respondents: a test of the impact of gamification on completion rates
–Susanna Warnock and J. Sumner Gantz [] []
Book Review: Decoding the irrational consumer, by Darren Bridger; The intuitive customer, by Colin Shaw & Ryan Hamilton
–Justin Gutmann []