TOC: Euro J Mar
Introduction
European Journal of Marketing, 51(2)
Effects of frontline employee role overload on customer responses and sales performance
Subhash Jha, M.S. Balaji, Ugur Yavas, and Emin Babakus
Consumers’ brand identity complexity: conceptualization and predictive ability
Ulrich R. Orth and Gregory M. Rose
Authenticity in branding – exploring antecedents and consequences of brand authenticity
Kristine Fritz, Verena Schoenmueller, and Manfred Bruhn
The impact of country-of-origin cues on consumer investment behavior
Jeanette Carlsson Hauff and Jonas Nilsson
Consumers’ self-congruence with a “Liked” brand
Elaine Wallace, Isabel Buil, and Leslie de Chernatony