TOC: Euro J Mar
Introduction
European Journal of Marketing, 51(1)
The impact of market size on new market entry: a contingency approach
Sungwook Min, Namwoon Kim, and Ge Zhan
Broadening the brandfest: play and ludic agency
Dannie Kjeldgaard and Matthias Bode
Gratitude mediates consumer responses to marketing communications
Emma K. Bridger and Alex Wood
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Jenni Romaniuk and Nicole Hartnett
Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Nina Åkestam, Sara Rosengren, and Micael Dahlen
The ad format-strategy effect on comparative advertising effectiveness
Arti D. Kalro, Bharadhwaj Sivakumaran, and Rahul R. Marathe
Managing initial expectations when word-of-mouth matters
Sangyoon Yi and Jae-Hyeon Ahn
Social learning and network externalities in decision making
Dongling Huang, Dmitri G. Markovitch, and Yuanping Ying
Unpacking brand management superiority
Wai Jin (Thomas) Lee, Aron O’Cass, and Phyra Sok
Extending service brands into products versus services
Christina Sichtmann, Klaus Schoefer, Markus Blut, and Charles Jurgen Kemp
Assessing information on food packages
Jesper Clement, Viktor Smith, Jordan Zlatev, Kerstin Gidlöf, and Joost van de Weijer
Customer power and frontline employee voice behavior
Jaewon Yoo
Inter-study and intra-study replications in leading marketing journals: a longitudinal analysis
Eun Sook Kwon, Yan Shan, Joong Suk Lee, and Leonard N. Reid