TOC: J Soc Mar
Introduction
Journal of Social Marketing, 7(1)
Problem recognition: integrating help-seeking theory in social marketing
Rachel Akiko Sato, Judy Drennan, and Ian Lings
The career paths of social marketing doctoral graduates
V. Dao Truong
Uncovering wicked problem’s system structure: seeing the forest for the trees
Ann-Marie Kennedy, Sommer Kapitan, Neha Bajaj, Angelina Bakonyi, and Sean Sands
Social marketing and systems science: past, present and future
Dmitry Brychkov and Christine Domegan
Exploring the wicked problem of athlete and consumer vulnerability in sport
Kate Westberg, Constantino Stavros, Aaron C.T. Smith, Joshua Newton, Sophie Lindsay, Sarah Kelly, Shenae Beus, and Daryl Adair