TOC: J Services Mar
Introduction
Journal of Services Marketing, 31(1)
Guest editorial: relationship marketing – past, present and future
Johanna Gummerus, Catharina von Koskull, and Christian Kowalkowski
Revitalizing relationship marketing
Jagdish Sheth
Relationship marketing: looking backwards towards the future
Adrian Payne and Pennie Frow
From relationship marketing to total relationship marketing and beyond
Evert Gummesson
Enhancing theory development in the domain of relationship marketing: how to avoid the danger of getting stuck in the middle
Roderick J. Brodie
“Running is my boyfriend”: consumers’ relationships with activities
Karl-Jacob Mickelsson
Examining the antecedents and consequences of gratitude
Syed Fazal E. Hasan, Gary Mortimer, Ian N. Lings, and Larry Neale
Why are customers loyal in sharing-economy services? A relational benefits perspective
Shuai Yang, Yiping Song, Sixing Chen, and Xin Xia
The importance of CSR in forming customer–company identification and long-term loyalty
Min-Hsin Huang, Zhao-Hong Cheng, and I-Chun Chen
Humans’ relationship to nature – framing sustainable marketing
Helge Löbler