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Dear all,

KU Leuven, campus Antwerp is happy to announce a symposium on Manufacturer-Retailer Relationships, to be held on February 24, 2017 at KU Leuven, campus Antwerp.

The symposium is supported by Leerstoel Tindemans. The goal of the symposium is to establish contacts and discussions between marketing researchers that are experts in the broad retailing domain. Our research initiative aims at building a strong research network that blends expertise from marketing retailing with adjacent domains to address research topics that tap into the exciting area of manufacturer-retailer relationships. We have scheduled research talks by the following academics:

• Kusum Ailawadi, Tuck School of Business at Dartmouth (US): What Does Digital Distribution Mean for Manufacturer-Retailer Interaction: Three Themes for Researchers
• K Sudhir, Yale School of Management (US): A Structural Model of Organizational Buying with Share of Wallet Pricing Contracts
• Murali Mantrala, University of Missouri (US): Category Management and Captains: Current State, Research Findings, and Future Outlook (Tentative Title)
• Els Gijsbrechts, Tilburg University (NL): On Consumer Choice Patterns and the Net Impact of Feature Promotions for Manufacturers and Retailers
• Tammo Bijmolt, University of Groningen (NL): Your Customer, My Customer: Marketing coalitions to Enhance Retailer and Firm Performance

For a preview of the program and registration options, please visit:

If you need additional information, please contact Els Breugelmans (els.breugelmans@kuleuven.be).

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