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Social Media Marketing, 3e: Call for Case Contributions
by Tracy Tuten and Michael Solomon

Call for brief cases for new edition (third) of Social Media Marketing by Tuten & Solomon;
Intent to Submit by Deadline 2/15/17 
Submission Deadline 3/1/17

Dear Colleague,

Michael Solomon and I are working on the new third edition of our textbook, Social Media Marketing   (SAGE Publications). As you may know we include short cases at the end of the book that are both timely and useful for students to apply what they learn. We would be very interested in your case contribution. If we include your case in the book or on the book website, your name and college affiliation will appear both with the case and in the acknowledgements. We would like to have your submission by March 1, 2017.

The text incorporates academic research and industry best practices to ensure students learn both practical information as well as the underlying foundation for sound strategic decisions. In the upcoming edition, we seek to provide professors with a larger selection of teaching cases. Cases should directly relate to the textual material and have clear and specified learning objectives.

Submissions should include a case of 1000 words or less with discussion questions and a teaching note. Specific details and author guidelines are provided at .

Before submitting, please take a look at the and major topics. The text is based upon our Zones of Social Media Marketing framework; you can read an overview of the Zones framework . If you do not have a text, you can .

Possible case topics include

• Integration of social media marketing in MARCOM campaigns
• Strategic planning of SMM campaigns
• Operations management of SMM functions
• Consumer insights levered in SMM campaigns
• Native advertising in SM vehicles
• Use of social community zone in the Zones of Social Media framework
• Use of social publishing zone (i.e., social content marketing) in the zones framework
• Use of social entertainment zone in the zones framework
• Use of social commerce zone in the zones framework
• Leveraging social media data for market research
• Social media metrics and measurement
• Innovative developments in social media marketing
  

Detailed submission guidelines are provided at  

.

Can we plan on including your contribution?  If you wish to contribute a case, please let us know by completing the Intent to Submit Form at

by 2/15/17/ 

We look forward to receiving your submissions.

Tracy Tuten and Michael Solomon 

Tracy Tuten, Ph.D.
Professor of Marketing
Stansell Research Fellow
College of Business
East Carolina University
tutent@ecu.edu
252.495.0328 m
252.328.6599 o

 

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