TOC: Intl J Sports Mar Sponsor
Introduction
International Journal of Sports Marketing and Sponsorship, 18(1)
Sport business in China: current state and prospect
Dongfeng Liu, James J. Zhang, and Michel Desbordes
Values and goals of Chinese sport consumers contrary to American counterparts
DongHun Lee, Yinghui Zhang, Michael Cottingham, JungKun Park, and Ho Yeol Yu
When the future of Chinese soccer is at stake
Tyreal Yizhou Qian, Jerred Junqi Wang, Winston Wen-hao Chou, Euisoo Kim, James J. Zhang, and Bo Gong
Push and pull factors associated with the CTTSL game events between on-site and online consumers
Yi Zhang and Kevin K. Byon
Transnational venue management corporations and local embeddedness
Qin Yao and Eric C. Schwarz
The development of NBA in China: a glocalization perspective
Liangjun Zhou, Jerred Junqi Wang, Xiaoying Chen, Chundong Lei, James J. Zhang, and Xiao Meng
Air Qiaodan
Thomas Alexander Baker III, Xindan Liu, Natasha T. Brison, and Nathan David Pifer
Spring is coming: WTA and tennis in China
Chengli Xu, Jing Tian, Cong Liu, and Yan Wang
Variables affecting the market demand of sport lottery sales in China
Liangjun Zhou and James J. Zhang