TOC: Intl J Bank Mar
Introduction
International Journal of Bank Marketing, 35(1)
Managing brand identity: effects on the employees
Rafael Bravo, Isabel Buil, Leslie de Chernatony, and Eva Martínez
Brand value proposition for bank customers in India
Y.L.R. Moorthi and Bijuna C. Mohan
The impact of personalization and compatibility with past experience on e-banking usage
May Wang, Stella Cho, and Trey Denton
Buying CSR with employees’ pensions? The effect of social responsible investments on Norwegian SMEs’ choice of pension fund management
Harald Biong and Ragnhild Silkoset
Taxonomy of payments: a repertory grid analysis
Jonas Hedman, Felix B. Tan, Jacques Holst, and Martin Kjeldsen
Banking system trust, bank trust, and bank loyalty
Pauline W.J. van Esterik-Plasmeijer and W. Fred van Raaij
Marketing dispossession
Paul Sergius Koku and Hannah Emma Acquaye
Personal traits and customer responses to CSR perceptions in the banking sector
Andrea Pérez and Ignacio Rodríguez del Bosque
Application of the theory of planned behavior to customer switching intentions in the context of bank consolidations
Maya F. Farah