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2017 CALL FOR APPLICATIONS/NOMINATIONS

Pearson Prentice Halls Solomon-Marshall-Stuart Award
for Innovative Excellence in Marketing Education

Submission Deadline: April 3rd, 2017

The Teaching and Learning Special Interest Group, in partnership with Pearson Prentice Hall and Michael Solomon, Greg Marshall and Elnora Stuart (authors of Marketing: Real People, Real Choices), conducts a competition to recognize innovative excellence in marketing education. This competition provides a forum for outstanding educators to share their classroom innovations with colleagues from around the world.

The competition is open to any full-time marketing educator who is also a member of the ÂÜÀòÉç¹ÙÍø. The winner of the annual Pearson Prentice Hall’s Solomon-Marshall-Stuart Award is honored as part of a special session at the ÂÜÀòÉç¹ÙÍø Summer Marketing Educator’s conference, receiving a plaque and a $1500 award from Pearson Prentice Hall.

Examples of innovations in marketing education may include classroom or course management innovations, new curricula or course strategies, or novel approaches to in-class activities or course projects. Innovations are not restricted to any particular marketing course or specialization. Although a broad interpretation of innovation will be used to define the scope of possible applications, Innovative Excellence, as a judgment criteria, refers to the novelty, quality and demonstrated impact of a pedagogical innovation that advances the discipline of marketing education by overcoming challenges in current or traditional approaches to course delivery.

Submissions will be reviewed and evaluated by a panel of judges. The winner will be required to register for the ÂÜÀòÉç¹ÙÍø Summer 2017 Educators’ Conference and present their innovation at the conference. Information about recent winners is available on the ÂÜÀòÉç¹ÙÍø TLSIG website.

All applications shall be submitted electronically to Adam Mills, ÂÜÀòÉç¹ÙÍø Teaching & Learning SIG leader, at ajmills@loyno.edu.

Your submission should be a single PDF document that includes the following items:

Cover Page: The cover page should include the name of the applicant, all contact information (address, phone, e-mail), ÂÜÀòÉç¹ÙÍø membership number, academic title/rank, and institution.

Description of the Innovation:

1. Explain the problem or opportunity the innovation addresses, and provide a brief introductory overview of the innovation and why it is relevant and necessary.
2. Provide the specific details about the innovation itself, including, but not limited to:
   • Where, when and how the innovation is used (which courses, which level, etc.)
   • The process and/or timeline for delivering your innovation
   • The stimuli or explanations provided to students, including examples
   • If applicable, any student deliverables or required actions
   • Any resource requirements (time, money, administration, networks, etc.)
3. Explain what is unique or special about the innovation. Please discuss, in detail, how the innovation solves the problem or addresses the opportunity identified above.
4. Report how you assess and/or measure the innovation’s effectiveness, with respect to both a) addressing the pedagogical opportunity above, and b) affecting student learning outcomes. If applicable, please provide any external sources of appraisal, such as a peer evaluation, letter from chair/dean, outside businesses impacted by your innovation, etc.
5. Discuss the challenges or obstacles faced implementing the innovation, why they occurred, and how one might deal with them. Include discussions of any possible risks (to the institution, instructor or students), and whether any approvals (e.g., IRB, departmental) are required to implement this innovation.
6. Assess the versatility of this innovation. How feasible is it, or would it be, to adapt this innovation for other marketing courses or levels (e.g., graduate versus undergraduate)?

Personal Statement: A two-page overview of the applicant’s teaching and learning philosophy and contributions, demonstrating the applicant’s innovative excellence in marketing education.

Condensed Curriculum Vita: A three-page abbreviated vita including the applicant’s education, teaching experience, recent publications, major service roles, and other significant contributions.

Please note:

• Please submit as a single document, and do not send multiple files and attachments.
• This is an individual award; innovations developed by multiple faculty are ineligible.
• Teaching innovations that have won or received any award in the previous 12 months are ineligible for the Pearson Prentice Hall Award for Innovative Excellence in Marketing Education.
• Questions about the award may be directed to the ÂÜÀòÉç¹ÙÍø Teaching & Learning SIG Chair, Scholarly and Social Programs, Adam Mills at ajmills@loyno.edu

 

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