J Mar Analytics
Introduction
Anjala Krishen and Maria Petrescu are the new co-Editors of the Journal of Marketing Analytics
Journal of Marketing Analytics welcomes new co-Editors, Anjala Krishen and Maria Petrescu
We are excited to announce the appointment of Anjala Krishen and Maria Petrescu as the new co-Editors of Journal of Marketing Analytics, replacing Tom Breur and Bruce Weinberg.
Anjala Krishen is currently Associate Professor of Marketing & International Business (University of Nevada, Las Vegas, USA), and Maria Petrescu is Assistant Professor of Marketing (Nova Southeastern University, USA). Palgrave Macmillan wholeheartedly welcome Anjala and Maria to Journal of Marketing Analytics, and would like to thank Tom and Bruce for their work on the journal.