TOC: Psych Mar
Introduction
Psychology & Marketing, 34(2)
Broadening the Perspective on Mobile Marketing: An Introduction
–Wolfgang Fritz, Stefanie Sohn and Barbara Seegebarth [] []
“Why Would I Read a Mobile Review?” Device Compatibility Perceptions and Effects on Perceived Helpfulness
–Armin März, Sebastian Schubach and Jan H. Schumann [] []
The Effect of Media Multitasking on Advertising Message Effectiveness
–Marion Garaus, Udo Wagner and Anna-Maria Bäck [] []
How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective
–Mirja Bues, Michael Steiner, Marcel Stafflage and Manfred Krafft [] []
Acceptance of Smartphone-Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context
–Marco Hubert, Markus Blut, Christian Brock, Christof Backhaus and Tim Eberhardt [] []
The Impact of Perceived Visual Complexity of Mobile Online Shops on User’s Satisfaction
–Stefanie Sohn, Barbara Seegebarth and Madleen Moritz [] [Google Scholar]
Effects of Blue Lighting in Ambient and Mobile Settings on the Intention to Buy Hedonic and Utilitarian Products
–Gianluigi Guido, Luigi Piper, M. Irene Prete, Antonio Mileti and Carla M. Trisolini [] []
To “Free” or Not to “Free”: Trait Predictors of Mobile App Purchasing Tendencies
–John B. Dinsmore, Kunal Swani and Riley G. Dugan [] []