TOC: J Mar Man
Introduction
Journal of Marketing Management, 33(1/2)
The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing
–Bang Nguyen & Lyndon Simkin [] []
Value co-creation with Internet of things technology in the retail industry
–M. S. Balaji & Sanjit Kumar Roy [] []
Exploring the factors that support adoption and sustained use of health and fitness wearables
–Ana Isabel Canhoto & Sabrina Arp [] []
The Internet of Things and interaction style: the effect of smart interaction on brand attachment
–Jintao Wu, Junsong Chen & Wenyu Dou [] []
Drivers of consumers’ resistance to smart products
–Zied Mani & Inès Chouk [] []
Commentaries
Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic
–Arch G. Woodside & Suresh Sood [] []
Unlocking value from machines: business models and the industrial internet of things
–Michael Ehret & Jochen Wirtz [] []
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution
–John M. T. Balmer & Dorothy A. Yen [] []
The integrity challenge of the Internet-of-Things (IoT): on understanding its dark side
–David De Cremer, Bang Nguyen & Lyndon Simkin [] []