TOC: J Mar Behav
Introduction
Journal of Marketing Behavior, 2(2/3)
Managerial Decision Making in Marketing: Introduction to the Special Issue
–Berend Wierenga [] []
Kind and Wicked Experience in Marketing Management
–Robin M. Hogarth and Emre Soyer [] []
The Marketing Manager as an Intuitive Statistician
–Bart de Langhe [] []
Managerial Decision-Making in Marketing: Matching the Demand and Supply Side of Creativity
–Niek Althuizen, Berend Wierenga and Bo Chen [] []
Marketers’ Intuitions about the Sales Effectiveness of Advertisements
–Nicole Hartnett, Rachel Kennedy, Byron Sharp and Luke Greenacre [] [Google Scholar]
Selecting Predictive Metrics for Marketing Dashboards – An Analytical Approach
–Koen Pauwels and Amit Joshi [] []
Sales Presentation Anxiety, Cortisol Levels, Self-Reports, and Gene-Gene Interactions
–Willem Verbeke, Richard P. Bagozzi, Wouter van den Berg, Loek Worm and Frank D. Belschak [] []