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TOC: J Intl Con Mar

Introduction

Journal of International Consumer Marketing, 29(1)

Editorial
C. Anthony Di Benedetto Professor of Marketing and Supply Chain Management, Editor-in-Chief, Journal of International Consumer Marketing []

Measuring Cross-Cultural Differences of Ethnic Groups within Nations: Convergence or Divergence of Cultural Values? The Case of the United States
Marieke de Mooij & Jake Beniflah [] []

To Gamble or Not to Gamble? The Role of Gender, Sociality, and Attitudes Toward Risk
Valeria De Bonis & Alessandro Gandolfo [] []

Personal Interest Branding: Source of Price Premium
Aneta Suchomelova, Jakub Prochazka & Michal Durinik [] []

Segmenting Young Indian Impulsive Shoppers
Sanjeev Prashar, Chandan Parsad & T. Sai Vijay [] []

The Mediating Effects of Presumed Influences on Taiwanese Consumers’ Skepticism toward Celebrity Endorsed Advertising
Po-Lin Pan, Juan Meng & Pei-Ling Lee [] []