TOC: J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 29(1)
Editorial
–C. Anthony Di Benedetto Professor of Marketing and Supply Chain Management, Editor-in-Chief, Journal of International Consumer Marketing []
Measuring Cross-Cultural Differences of Ethnic Groups within Nations: Convergence or Divergence of Cultural Values? The Case of the United States
–Marieke de Mooij & Jake Beniflah [] []
To Gamble or Not to Gamble? The Role of Gender, Sociality, and Attitudes Toward Risk
–Valeria De Bonis & Alessandro Gandolfo [] []
Personal Interest Branding: Source of Price Premium
–Aneta Suchomelova, Jakub Prochazka & Michal Durinik [] []
Segmenting Young Indian Impulsive Shoppers
–Sanjeev Prashar, Chandan Parsad & T. Sai Vijay [] []
The Mediating Effects of Presumed Influences on Taiwanese Consumers’ Skepticism toward Celebrity Endorsed Advertising
–Po-Lin Pan, Juan Meng & Pei-Ling Lee [] []