TOC: J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 27(1)
Releasing the death-grip of null hypothesis statistical testing (p < .05): Applying complexity theory and somewhat precise outcome testing (SPOT)
–Arch G. Woodside [] []
The interplay of brand sound meaning and brand origin on new high-tech product evaluation
–Sangwon Lee [] []
The impact of self-construal and self-concept clarity on socially motivated consumption: The moderating role of materialism
–Senay Sabah [] []
Getting my tat on … and off: Consumer explanation of tattoos’ roles in presentation-of-self in everyday life
–Linda Jane Coleman, Lauren E. Cote, Jian Gu & Victoria Nicolau [] []
Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment
–Trang P. Tran, Bich Khanh Ngoc Ho, Truc Quang Le & Hung Trong Hoang [] []