TOC: Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 29(1)
Domain-specific market segmentation: a wine-related lifestyle (WRL) approach
Johan Bruwer, Brigitte Roediger, and Frikkie Herbst
Cross-cultural comparison of consumer pre-purchase decision-making
Sutthipat Assawavichairoj and Mehdi Taghian
Nostalgic advertising in India: a content analysis of Indian TV advertisements
Ekta Srivastava, Satish Sasalu Maheswarappa, and Bharadhwaj Sivakumaran
Intents of green advertisements
Prashant Kumar
Understanding young consumers’ tendencies regarding eco-labelled products
Aysu Göçer and Bengü Sevil Oflaç
The effect of new product design and innovation on South Korean consumer’s willingness to buy
Sangwon Lee and Zachary S. Johnson
Own brand strategy of the Japanese apparel manufacturers
Takuya Urakami and Xueying Wu
The influence of perceived social media marketing activities on brand loyalty
Ahmed Rageh Ismail
Discriminant analysis in export research: an imperative for methodological rigor
Eldrede T. Kahiya
Agile supply chain management (ASCM): a management decision-making approach
Maryam Malakouti, Sajad Rezaei, and Milad Kalantari Shahijan
Market segmentation and pricing strategies based on product platform
Qin Su and Weiyan Liu
An analysis of product-place co-branding: the case of Ceylon Tea
Wasanee Tharanga Ranasinghe, Park Thaichon, and Malanee Ranasinghe