TOC: J Mar Comm
Introduction
Journal of Marketing Communication, 23(1)
Editorial
–Philip J. Kitchen []
Consumer engagement with brands on social network sites: A cross-cultural comparison of China and the USA
–Wan-Hsiu Sunny Tsai & Linjuan Rita Men [] []
Health marketing communications: An integrated conceptual framework of key determinants of health behaviour across the stages of change
–Danae Manika & Diana Gregory-Smith [] []
The effects of social TV on television advertising effectiveness
–Steven Bellman, Jennifer A. Robinson, Brooke Wooley & Duane Varan [] []
Effects of organisational culture on brand portfolio performance
–Sylvie Laforet [] []