TOC: J Con Psych
Introduction
Journal of Consumer Psychology. 27(1)
A recipe for friendship: Similar food consumption promotes trust and cooperation
Kaitlin Woolley, Ayelet Fishbach
Reflecting on the journey: Mechanisms in narrative persuasion
Anne Hamby, David Brinberg, Kim Daniloski
The effect of social exclusion on consumer preference for anthropomorphized brands
Rocky Peng Chen, Echo Wen Wan, Eric Levy
Role of executive attention in consumer learning with background music
Esther Kang, Arun Lakshmanan
Bidirectional contrast effects between taste perception and simulation: A simulation-induced adaptation mechanism
Kao Si, Yuwei Jiang
The effects of promotions on hedonic versus utilitarian purchases
Ran Kivetz, Yuhuang Zheng
The effect of embarrassment on preferences for brand conspicuousness: The roles of self-esteem and self-brand connection
Xiaobing Song, Feifei Huang, Xiuping Li
Research Reports
Activating stereotypes with brand imagery: The role of viewer political identity
Justin W. Angle, Sokiente W. Dagogo-Jack, Mark R. Forehand, Andrew W. Perkins
When red means go: Non-normative effects of red under sensation seeking
Ravi Mehta, Joris Demmers, Willemijn M. van Dolen, Charles B. Weinberg
Textual paralanguage and its implications for marketing communications
Andrea Webb Luangrath, Joann Peck, Victor A. Barger
The role of cultural communication norms in social exclusion effects
Jaehoon Lee, L.J. Shrum, Youjae Yi
Research Reviews
Buddhist psychology: Selected insights, benefits, and research agenda for consumer psychology Review Article
David Glen Mick
The Compensatory Consumer Behavior Model: How self-discrepancies drive consumer behavior Review Article
Naomi Mandel, Derek D. Rucker, Jonathan Levav, Adam D. Galinsky