TOC: Intl J Internet Mar Adv
Introduction
International Journal of Internet Marketing and Advertising, 10(4)
Title: The role of customer brand engagement in social media: conceptualisation, measurement, antecedents and outcomes
–Birgit Andrine Apenes Solem; Per Egil Pedersen [] []
Title: The effect of culture on attitude towards online advertising and online brands: applying Hofstede’s cultural factors to internet marketing
–Naser Valaei; Sajad Rezaei; Wan Khairuzzaman Wan Ismail; Yoke Moi Oh [] [Google Scholar]
Title: Reading of online reviews across different product types by Generation Y consumers
–Jan Møller Jensen; Laura Pizzamiglio [] []
Title: Investigating consumer behavioural intention to utilise digital signage
–Michelle Hough; Young Han Bae; Jong Woo Jun [] []