Revisit: Retail and Pricing Research
Introduction
A Multi-Lens Perspective, Winter ÂÜÀòÉç¹ÙÍø preconference event sponsored by Retail and Pricing SIG, Orlando, FL, 17 Feb 2017
A Multi-Lens Perspective on Retail and Pricing Research
Sponsored by ÂÜÀòÉç¹ÙÍø Retail and Pricing SIG
Pre-conference event to ÂÜÀòÉç¹ÙÍø Winter Marketing Educators’ Conference 2017
Friday, February 17th form 8:00 am to 12:00 pm.
Co-Chairs: Lauren Beitelspacher, Anne Roggeveen, and Dhruv Grewal (Babson College)
Special Guests: Murali Mantrala (University of Missouri), Dinesh Gauri (University of Arkansas), and Michael Tsiros (University of Miami)
The purpose of this pre-conference event is to provide a forum for doctoral students and junior faculty to network with retail scholars. Using retail as the context, this event is designed to facilitate discussions on the importance of investigating managerially relevant questions, building from existing theories to push the boundaries of our understanding, creating rich and methodologically appropriate designs to investigate these questions, appropriately analyzing the data and drawing conclusions. We will also discuss targeting appropriate journals for the research. Research in retailing provides an opportunity for scholars in sales, consumer behavior, pricing, strategy, supply chain management, services, and analytics to collaborate. This pre-conference event will encourage scholars to consider retailing research from a unique lens.
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