TOC: Psych Mar
Introduction
Psychology & Marketing, 34(1)
Communicating a Key Benefit Claim Creatively and Effectively through Five Conveyor Properties
–Niek Althuizen [] []
Results May Vary: Overcoming Variability in Consumer Response to Advertising Music
–Lincoln G. Craton, Geoffrey P. Lantos and Richard C. Leventhal [] []
Beyond the Usefulness of Branded Applications: Insights from Consumer–Brand Engagement and Self-construal Perspectives
–Yu-Hui Fang [] []
The Effects of Physical Distance from a Brand Extension on the Impact of Brand-Extension Fit
–Yunhui Huang, Yanli Jia and Robert S. Wyer Jr. [] []
Conceptual Advances in Consumers’ Semantic and Episodic Brand Memories: A Mixed Methods Exploration
–Marc Herz and Katja H. Brunk [] []
Digitalization Capabilities as Enablers of Value Co-Creation in Servitizing Firms
–Sambit Lenka, Vinit Parida and Joakim Wincent [] []
Influence of Social Media over the Stock Market
–Juan Piñeiro-Chousa, Marcos Vizcaíno-González and Ada María Pérez-Pico [] []