TOC: J Mar Man
Introduction
Journal of Marketing Management,32(17/18)
Commentary
Relevance, responsibility, critical performativity, testimony and positive marketing: contributing to marketing theory, thought and practice
–Mark Tadajewski [] []
Adaptive resilience and the competition between retail and service agglomeration formats: an international perspective
–Christoph Teller, Steve Wood & Arne Floh [] []
Understanding the town centre customer experience (TCCE)
–Lara Stocchi, Cathy Hart & Iftakar Haji [] []
Unintended consequences in demarketing antisocial behaviour: project Bernie
–Ken Peattie, Sue Peattie & Robert Newcombe [] []
Kafkaesque institutions at the base of the pyramid
–Apoorv Khare & Rohit Varman [] []
Creative contests: knowledge generation and underlying learning dynamics for idea generation
–Nadia Steils & Salwa Hanine [] []
Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels
–Anthony Carr, Judy Drennan & Lynda Andrews [] []
Theorising digital personhood: a dramaturgical approach | Open Access
–Finola Kerrigan & Andrew Hart [] []