Winter 2016, December 15th
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Come to the 2017 Winter ÂÜÀòÉç¹ÙÍø Marketing Educators’ Conference
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ÂÜÀòÉç¹ÙÍø Winter Educators Conference 2017
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Better Marketing for a Better World
Orlando Florida, Feb 17 – 19, 2017
The 2017 ÂÜÀòÉç¹ÙÍø Winter Educators’ Conference will be held in sunny Orlando, Florida from February 17th to the 19th. There are several outstanding consumer behavior sessions, including sessions on mobile and digital consumers, consumer engagement, consumer welfare, food consumption and choice, and much more. You can see the entire conference program here.
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What Makes a Contribution to (Consumer) Research?
CBSIG Pre-Conference Event
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Debbie MacInnis and Matthew Lunde have created a fantastic pre-conference workshop at the Winter Educators’ Conference.
Success at publishing an article in consumer behavior (and marketing generally) is often contingent on the extent to which the work contributes to theory or practice. But the rules for (a) what constitutes a “contribution”, (b) how to find one, and (c) how to articulate it to reviewers are often implicit. Making these issues explicit is critical for all authors. Eileen Fischer, Chris Janiszewski, and Page Moreau will be speaking at this exciting event. Although they are consumer research experts, their talks are pertinent to the entire discipline of marketing; and hence fit the conference theme’s “big tent” perspective. Check out the details on this session here.
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Awards at the CBSIG Reception
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Please join us at the CB SIG reception at the ÂÜÀòÉç¹ÙÍø Winter Educators’ Conference, Saturday February 18th from 5:00-6:00 as we honor Don Lehmann with the CBSIG Lifetime Achievement Award and Lauren Grewal and Li Huang on their CBSIG Rising Star Awards!
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Please check in with the CBSIG , the CB SIG page, and we are going to stay more current with our feed (follow us )
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Want to be a guest writer?
Please contact June Cotte at jcotte@ivey.ca
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