Harnessing Marketing Analytics…
Introduction
for Business Impact, an MSI/UCLA Event, 8-9 Feb 2017
Feb 08 – Feb 09, 2017
Harnessing Marketing Analytics for Business Impact
Los Angeles, CA
Co-sponsored by the UCLA Morrison Center for Marketing and Data Analytics
How can firms deploy analytics beyond advertising to innovation, distribution and pricing for maximum impact? Join us at the forefront of marketing analytics and data science, as industry and academic leaders present the latest research and case studies on these questions:
- How can marketers expand the role of marketing analytics toward a full integration of the marketing mix?
- What are the benefits and risks of real-time marketing analytics? Can marketing decisions be delegated to automated systems?
- How can analytics establish causality between marketing activities and business performance? What is the role of marketing experimentation?
- What is the role of marketing analytics in dynamic pricing strategies?
- Should marketing analytics try to optimize short-term metrics, such as ROI or profitability, or long-term metrics, such as brand value or customer equity?
- How can we improve the communication of analytics findings to managers, so that the models are put in practice?
End of Year Discount! Register now through December 31st, and save 10% on your registration fee! (Discounted rates are reflected below)
Full information available at