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CALL FOR PAPERS

Global Challenges for Food Product Marketing and Sustainability

Guest Editors

Ian Phau – Curtin University, Australia
Yufeng Li (Andy) – Shanghai Ocean University, China
Lu Wei – Shanghai Jiao Tong University, China

Deadline for submissions: 31 January 2017

The food industry has seen unprecedented growth in line with economic development and a growing world population. However, this growth has not come without negative publicity. The threat of food shortages and a number of social concerns have begun to surface, portraying the darker side of a booming food industry. Food scandals relating to detrimental substances in food products, violations of food standards, fake food and negative health ramifications has resulted in threats to the success of brands, companies, manufacturers and even national industries.

Furthermore, as communication technology increases in its efficiency due to the internet and social media, food products are increasingly becoming the focus of the everyday consumer. In this era of food blogs, Instagram, Facebook and numerous lifestyle programs, the modern consumer is becoming increasingly cognisant and discerning in their choice of food.

In order to counter the effects of food scandals, the industry has responded with a myriad of innovative strategies. Marketers and managers are placing greater emphasis on the origins and sources for their food products, while national governments are stepping up the enforcement of food regulations. Further, authentic ethnic foods and home-cooked food restaurants are progressively gaining momentum as consumers are increasingly more concerned with where ingredients are from and how they are prepared.

This call for papers for a Special Issue of the Journal of Consumer Behaviour on the “Global Challenges for Food Product Marketing and Sustainability”, invites academics and practitioners to submit papers that explore the changes and challenges within the industry.

The topics include (but are not limited to):

• Social, legal and ethical issues in food product marketing
• Corporate and consumer social responsibility of food brands
• Crisis management in the food product industry
• Food sustainability and economics
• Retail and distribution in the food industry
• Healthy options and organic food product marketing
• Product design and innovation in the food industry
• Consumer behaviour and psychological perspectives of food marketing
• Country-of-origin effects of food product ingredients
• Perceived authenticity in ingredients and food products

Keywords: Authenticity, heritage branding, food marketing, food sustainability, food scandals, food supply, crisis management

Contribution to the Field

This Special Issue contributes to the field by highlighting the various developments and trends in the food industry. It does so by examining existing food scandals, reactive measures to these scandals, innovative marketing strategies and consumer perceptions. The role of country-of-origin effects is also examined. The challenges due to unethical food production and health issues emphasise the need for better social responsibility to be brought the forefront of food marketing. This Special Issue will provide marketers with a better understanding of the contemporary food industry allowing for the development of more socially responsible marketing strategies as well as more effective marketing communications strategies. The papers on food sustainability will also benefit policy makers in the ever-present threat of food scandals and shortages.

All submission should be made via ScholarOne at:

Please remember to tick the appropriate Special Issue option. Submissions should not be more than 6,000 words long (including references). For style guidance and submission details, see

Manuscript enquiries can be sent to the Special Issue co-editors Ian Phau

(ian.phau@cbs.curtin.edu.au), Yufeng Li (liyf@shou.edu.cn), Lu Wei (wlu@sjtu.edu.cn)

Deadline for submissions: 31 January 2017

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