TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 25(1)
Corporate identity management and employees? responses
–Rafael Bravo, Jorge Matute & Jose M. Pina [] []
Female, married and endorsing: integrating celebrity marital status, role congruence and credibility
–Subhadip Roy & Subhalaxmi Mohapatra [] []
Exploring manager?s perspective of service quality strategies in Malaysian Banking Industry
–Lay Hong Tan, Syaiful Rizal Hamid & Boon Cheong Chew [] []
Business leaders? personal values, organisational culture and market orientation
–Yuhui Gao [] []
AUTOFLEX: marketing flexibility measurement scale for automobile companies
–Kumar Shalender, Nripendra Singh & Sushil [] []
Leveraging the co-evolution of offline and online video games: an empirical study
–Wilson Ozuem, Michael Borrelli & Geoff Lancaster [] []