TOC: Intl J Pharma Healthcare Mar
Introduction
International Journal of Pharmaceutical and Healthcare Marketing, 10(4)
Direct to consumer advertising of robotic heart bypass surgery
Soroosh Kiani, Dinesh Kurian, Stanislav Henkin, Pranjal Desai, Frederic Brunel, and Robert Poston
Pharmaceutical innovation and market share: evidence from a generic market
Nazila Yousefi, Gholamhossein Mehralian, Hamid Reza Rasekh, and Hossein Tayeba
The influence patient’s characteristics “requests and expectations” on physician prescribing behavior
Mohsen Ali Murshid, Zurina Mohaidin, and Goh Yen Nee
Antecedents of hospital brand image and the relationships with medical tourist’ behavioral intention
Tat Huei Cham, Yet Mee Lim, Nai Chiek Aik, and Alexander Guan Meng Tay
Situational and personality effects on smokers’ psychological reactance
Fayçal Boukamcha
Effective customer experience management in health-care sector of Nigeria
Rowland Worlu, Oladele Joseph Kehinde, and Taiye Tairat Borishade
The impact of research and development and marketing costs on the profitability of pharmaceutical companies of Tehran Stock Exchange using panel data 2001-2013
Yahya Bayazidi, Enayatollah Homaie Rad, Mehdi Mojahedian, Mehdi Toroski, Azita Nabizadeh, Parna Farahmand, and Banafshe Felezi Nasiri
Consumer’s love for functional brands: the Aspirin case
Ana Pinto Borges, Cláudia Cardoso, and Paula Rodrigues