TOC: Intl J Market Res
Introduction
International Journal of Market Research, 58(6)
Editorial
–Peter Mouncey []
Viewpoint: Importance-performance analysis: common misuse of a popular technique
–Josip Mikulic, Darko Prebe?ac and Marina Dabic [] []
Forum: Comparing association grids and ‘pick any’ lists for measuring brand attributes
–Duncan Rintoul, Homa Hajibaba and Sara Dolnicar [] [Google Scholar]
How local/global is your brand? A technique to assess brand categorisation
–Joan Llonch-Andreu, Miguel Ángel López-Lomelí and Jorge Eduardo Gómez-Villanueva [] []
A comparison of self-organising maps and principal components analysis
–Gopal Das, Manojit Chattopadhyay and Sumeet Gupta [] []
Young Syrian consumer styles: implications for international marketers
–Reem Ramadan [] []
A demonstration of structural choice modelling in a market research context
–Jasha Bowe, Cam Rungie, Richard Lee and Larry Lockshin [] []
Book review: How brands grow: part two, by Jenni Romaniuk and Byron Sharp
–Peter Mouncey []