TOC: Euro J Mar
Introduction
European Journal of Marketing,50(12)
A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
Michael T. Krush, Raj Agnihotri, and Kevin J. Trainor
Troubled waters: the transformation of marketing in a digital world
Lee Quinn, Sally Dibb, Lyndon Simkin, Ana Canhoto, and Mathew Analogbei
Commitment to marketing spending through recessions
Imran S. Currim, Jooseop Lim, and Yu Zhang
Customer orientation and firm’s business performance
Sanja Pekovic and Sylvie Rolland
A resource-advantage theory typology of strategic segmentation
Andrew T. Thoeni, Greg W. Marshall, and Stacy M. Campbell
Strategic marketing patterns and performance implications
Emir Agic, Merima Cinjarevic, Emir Kurtovic, and Muris Cicic
Innovation summits: comparison and conceptualisation
Linda Nhu Laursen and Poul Houman Andersen
Development and impact of strategic marketing – a longitudinal study in a Nordic country from 2008 to 2014
Johanna Frösén and Henrikki Tikkanen
Editorial
John M. Rudd, Matti Jaakkola, and Greg W. Marshall