TOC: Cust Needs Solutions
Introduction
Customer Needs and Solutions, 3(3)
Satisfaction—Repurchase Intentions Relationship: Exploring the Contingent Roles of Consideration Set Size and Price Consciousness
Vishal Bindroo, Xin He & Raj Echambadi
The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion
Kunter Gunasti & Hans Baumgartner
Measuring Economic Efficiency in the Motion Picture Industry: a Data Envelopment Analysis Approach
Moez Hababou, Nawel Amrouche & Kamel Jedidi
Intra-Standard Competition: The Joint Impact of an Installed-User Base and a Supporting-Firm Base in Markets with Network Effects
Qi Wang, Huazhong Zhao & Jinhong Xie