Yale Customer Insights Conference 2017
Introduction
New Haven, CT, 12-13 May 2017; Deadline 31 Jan
Call for Papers: Yale Customer Insights Conference | May 12-13, 2017
The Yale Center for Customer Insights will hold its 12th annual on May 12-13, 2017 at the Yale School of Management in New Haven, Connecticut.
Send abstracts (in .pdf format) should be sent to ycci@som.yale.edu by January 31, 2017.
Abstracts are invited on research pertaining to:
- Innovations in product design/services
- Customer experience and branding
- Digital/mobile marketing
- Social media
- Customer analytics
- Behavioral economics
One presenter’s registration fee, travel, and two nights of hotel expenses will be covered by Yale University (up to $750 USD). In addition to academic speakers, the program will include leading practitioners in marketing, insights, innovation, and design across various industries.
The conference will begin with a reception on Thursday evening, May 10th, and will end midday on Saturday, May 13th, 2017.
SUBMISSION REQUIREMENTS
- All empirical papers (behavioral, quantitative, and managerial) are encouraged for all tracks.
- Submitted abstracts should be one to two pages in length, and double-sided in .pdf format. Include the title of the paper, names, affiliations, and email addresses of each author.
- Due to the volume of submissions, we cannot accept papers presented by doctoral students (though papers co-authored by doctoral students are fine).
- Please specify who will be presenting at the conference.
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Abstracts (in .pdf format) should be sent to ycci@som.yale.edu by January 31, 2017.
REVIEW COMMITTEE
Vineet Kumar, Nathan Novemsky, Jiwoong Shin, Taly Reich, and Subrata Sen (Yale School of Management)