TOC: Service Ind J
Introduction
Service Industries Journal, 36(11/12)
Special issue on Developing a service research agenda in sports
Developing a service research agenda in sports
–Rodoula H. Tsiotsou [] []
A service ecosystem experience-based framework for sport marketing
–Rodoula H. Tsiotsou [] []
How context shapes value co-creation: spectator experience of sport events
–Chris Horbel, Bastian Popp, Herbert Woratschek & Bradley Wilson [] []
Inclusive by design: transformative services and sport-event accessibility
–Tracey J. Dickson, Simon Darcy, Raechel Johns & Caitlin Pentifallo [] []
Corporate image and a sport’s governing body
–Harjit Sekhon, Sanjit Kumar Roy, Simon Chadwick & James Devlin [] []
Innovative marketing in professional baseball teams
–Hui-Chen Chang & Po-Yueh Chiu [] []
Collaborative strategy in sports industry: team co-branding
–DongHun Lee, Michael Cottingham, Demetrius Pearson, Soon-Ho Kim & Jungkun Park [] []