TOC: J Relationship Mar
Introduction
Journal of Relationship Marketing, 15(4)
Online Relationship Quality: Testing an Integrative and Comprehensive Model in the Banking Industry
–Isabelle Brun, Lova Rajaobelina & Line Ricard [] []
The Influence of Facebook Engagement on Relationship Quality and Consumer Behavior in the National Basketball Association
–Rebecca M. Achen [] []
OCL: Online Customer Loyalty in the Service Industries: Scale Development and Validation
–Elissar Toufaily, Jean-Mathieu Fallu & Line Ricard [] []
Customer Relationship Management Theory and Research in the New Millennium: Directions for Future Research
–Rajarshi Debnath, Biplab Datta & Susmita Mukhopadhyay [] []
Customer Interface in Spiritual Tourism via “Synaptic CRM Gap”: An Integrative Technology-Based Conceptual Model for Relationship Marketing
–Gunjeet Kaur [] []