TOC: Euro J Mar
Introduction
European Journal of Marketing, 50(11)
Brickbats and bouquets for marketing
Philip J. Kitchen and Jagdish N. Sheth
How to use C-OAR-SE to design optimal standard measures
John R. Rossiter
Measurement in the social sciences: where C-OAR-SE delivers and where it does not
Thomas Salzberger, Marko Sarstedt, and Adamantios Diamantopoulos
The role of C-OAR-SE in marketing measurement
Lars Bergkvist
Welcome to the desert of the real: reality, realism, measurement, and C-OAR-SE
Nick Lee and John Cadogan
Editorial: the impact of marketing on children’s well-being in a digital age
Caroline Oates, Leah Watkins, and Maree Thyne
The impact of advertising on children’s psychological wellbeing and life satisfaction
Suzanna J. Opree, Moniek Buijzen, and Eva A. van Reijmersdal
Young consumer-brand relationship building potential using digital marketing
Nicolla Confos and Teresa Davis
Young consumers’ brand communications literacy in a social networking site context
Margaret-Anne Lawlor, Áine Dunne, and Jennifer Rowley
The socio-materiality of parental style
Shona M. Bettany and Ben Kerrane