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“Chopin” effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperatures
Felix Septianto

Physician perceived value as a mediating variable between marketing mix strategy and physician satisfaction
Mohsen Ali Murshid, Zurina Mohaidin, Goh Yen Nee, and Yudi Fernando

The relationships between collective-oriented values and materialism, product status signaling and product satisfaction
Norizan Kassim, Naima Bogari, Najah Salamah, and Mohamed Zain

Cultural context in word-of-mouth activity
Christiana Yosevina Tercia and Thorsten Teichert

Cognitive relationships between automobile attributes and personal values
Márcio Lopes Pimenta and Éderson Luiz Piato

Global identity strategy and its efficacy for Asian brands
C. Min Han

Examining brand origin recognition accuracy in Indonesia
Fandy Tjiptono and Haja Tiana Rakotondrainibe Andrianombonana

Consumer digital piracy behaviour among youths: insights from Indonesia
Denni Arli and Fandy Tjiptono

Thailand transportation infrastructure performance and the economics
Krirkchai Assavavipapan and Sathaporn Opasanon

An approach for measuring a manufacturer’s preferred supplier status
Sunil Kumar C.V. and Srikanta Routroy

Competitor concentration, networking, and customer acceptance
Thang V. Nguyen, Garry D. Bruton, and Binh T. Nguyen

Job satisfaction and job performance in the media industry
Naser Valaei and Shokouh Jiroudi

Marketing curriculum preparedness for Thailand
Jason Lee Carter

Editorial
Ian Phau

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