TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 37(4)
Servicing Students: Understanding Students’ Interactions with People and Processes Using Online Tools
–Felicity Small, David Dowell & Heather Crawford [] []
The “I Love To Hate Them” Relationship with Cell Phone Service Providers: The Role of Customer Inertia and Anger
–Leanne Carter, David Gray, Steven D’Alessandro & Lester Johnson [] []
The Pursuit of Social Recognition through Luxury Service Brands
–Stephen D. Strombeck & Shih-Tung Shu [] []
Applying a Marketing Approach to the Internationalization of a Technology SME: The Case of a French SaaS Vendor
–Rania El Haddad Chamelian [] []
VISUALSCAPE: A Scale to Measure Visual Experience in Retailing
–Shilpa Bagdare & Subhadip Roy [] []