TOC: Mar Sci
Introduction
Marketing Science, 35(6)
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
–Hongshuang (Alice) Li, P. K. Kannan, Siva Viswanathan, Abhishek Pani [] []
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content
–K. Sudhir, Subroto Roy, Mathew Cherian [] []
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms
–Junhong Chu, Puneet Manchanda [] []
Investigating Purchase Conversion by Uncovering Online Visit Patterns
–Chang Hee Park, Young-Hoon Park [] []
Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry
–Eelco Kappe, Stefan Stremersch [] []
Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation
–Vithala R. Rao, Yu Yu, Nita Umashankar [] []
Sentence-Based Text Analysis for Customer Reviews
–Joachim Büschken, Greg M. Allenby [] []
When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research
–Fred M. Feinberg, Linda Court Salisbury, Yuanping Ying [] []