TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 33(4)
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
–Kathryn J. Aikin, Helen W. Sullivan, Amie C. O’Donoghue & Kevin R. Betts [] []
Understanding caregivers’ intentions for their child to walk to school: Further application of the theory of planned behavior
–Lisa Schuster, Krzysztof Kubacki & Sharyn Rundle-Thiele [] []
The case for workforce development in social marketing
–Lea Pounds [] []
Health information seeking on the Internet: The role of involvement in searching for and assessing online health information
–Sun-Young Park & Eun Go [] []
Patients’ preferences for family medicine physicians’ video biographies
–Evan K. Perrault [] []
Marketing active transportation to school to improve children’s health: Utilizing parental perspectives from an inner-city environment
–Marla B. Royne, Stephanie S. Ivey, Marian Levy, Alexa K. Fox & Susan L. Roakes [] []
The utilization of websites for fundraising by NCI-designated cancer centers: Examining the capacity for dialogic communication with prospective donors
–Cathleen O. Erwin & Ashley M. Dias [] []
Effects of cognitive overweight status on food choice
–Yujie (Jack) Wei & Beheruz N. Sethna [] []