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Reminder – one month till abstract deadline!

3^rd INTERNATIONAL COLLOQUIUM ON DESIGN, BRANDING AND MARKETING

5^th– 6^th April 2017, Bournemouth University 

Design, Branding and Marketing: The creative process – analysis, theory and practice 

Call for papers: submission date December 15^th 2016

The 3^rd International Colloquium on Design, Branding and Marketing (ICDBM) will be held at Bournemouth University’s central campus on the 5^th and 6^th of April 2017.

The ICDBM was established to explore aspects of integrative theory and praxis relative to research methodologies, and professional and educational applications that cross perceived boundaries between marketing and design to develop meaningful dialogue relative to complementary approaches in these areas. The 2017 Colloquium aims particularly to focus on aspects of the creative process, exploring interdisciplinary connections between research, practise and teaching.

As per previous ICDBM events, publications will be tied to the conference, including academic journal special issues and an edited book.   The Dec. ’14 Colloquium led to the edited book Multi-channel Marketing, Branding and Retail Design: New challenges and opportunities (2016),  and  a special edition of the Journal of Fashion Marketing and Management (2016).

Some key questions which we aim to explore in this colloquium are:

·         Are creativity and innovation engendered outlooks and tools used and shared to achieve optimal outputs within and between the areas of design, branding and marketing practice and theory?

·         How does creative thinking and innovation influence design, branding, and marketing practice, research and the teaching curriculum?

·         To what extent are visual imagery and other sensory symbolic factors incorporated to good effect within local and global communities, and to what extent do mobile and e-marketing solutions contribute?

·         How do creative design management strategies become successfully adopted and incorporated into marketing and branding practices and teaching curricula?

This two-day colloquium will bring together practitioner and scholarly experts in the areas of design, branding and marketing to share their knowledge and experiences with fellow academics and practitioners.

Scholarly, conceptual, empirical and practitioner papers are welcomed, especially those that address the colloquium theme of integrating research, practice and teaching.

Papers may address issues including, but not necessarily limited to:

·      creativity, brand management, identity and co-creation

·      innovations in corporate/organisational identity, image and reputation

·      collaborative fusion between marketers and designers

·      visual graphic and other sensory aspects of design

·      the creative process in services marketing and design – practice and teaching

·      innovative advertising and packaging design

·      sustainable marketing and design innovations

·      creativity in marketing communications

·      interior and spatial design developments

·      information environments and the creative process

·      organisational identity and image

·      viral marketing

·      e-commerce and online marketing

·      creativity and design for interaction and moving images

·      the co-creative processes

·      experience marketing and design innovations

·      visual research methodology developments

·      the creative use of symbols, signs and consumption

·      innovatory aesthetics: their application to marketing research and teaching practise

·      creative design practice-based research: implications for marketing, research and teaching

Participants

This interdisciplinary colloquium welcomes academic papers from researchers in any field of management and design studies, and also related areas of the humanities and social sciences. Doctoral students are particularly welcome. The colloquium organisers also extend an invitation for collaborative papers between academics, practitioners and policy makers.

The full call for papers including submission guidelines and contact details is attached

We hope to welcome you to Bournemouth in April!

Colloquium Chair and Director:

Professor T.C. Melewar (Middlesex University)

 

Associate Directors:

Professor Charles Dennis (Middlesex University)

Professor Anthony Kent (Nottingham Trent University)

Helen Goworek (Leicester University)

Charles McIntyre (Bournemouth University)

 

ICDBM

Bournemouth 2017

 

Twitter: @ICDBM2017

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