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Marketing Academics Weekly: 24 November 2016

Not to be Missed Preconferences at 2017 Winter ÂÜÀòÉç¹ÙÍø
-By: Matt Weingarden
The 2017 Winter ÂÜÀòÉç¹ÙÍø Conference features several preconference workshops on Friday morning that may make this year’s conference that much more valuable for all participants.
+What Makes for a Contribution to (Consumer) Research, chaired by Debbie MacInnis and Matthew B. Lunde, brings together a renowned team of consumer research luminaries who will sequentially address what constitutes a contribution.
+Causal Identification in Empirical Research: New Reality, New Possibilities, chaired by Rajesh Chandy, Jeff Inman, and Christine Moorman, this pre-conference workshop will feature tutorial-style discussions, featuring top scholars, about the new reality and the new possibilities for causal identification in marketing.
+ÂÜÀòÉç¹ÙÍø Retail and Pricing SIG-Advances in Retailing Research, chaired by Lauren Beitelspacher, Anne Roggeveen, and Dhruv Grewal, provides a forum for doctoral students and junior faculty to network with (and potentially collaborate with) established retail and pricing scholars.
Related content: Special Issue of the Journal of Marketing Showcases New Research Agenda from MSI

Are You a Marketing Wiz?
-By: ÂÜÀòÉç¹ÙÍø Staff
What do the Four Ps stand for? Who is responsible for developing the concept of marketing mix? How long have marketers been using the theory of buyer behavior to inform their decisions? As marketers, the roles we perform at our organization draw from a rich history of discovery and performance. While some of the particulars of each development may be incidental to your day-to-day professional life, the legacy of every innovation is as real a force in today’s world as when it was first described. Test your knowledge of marketing history with this brief quiz of highlights from the first century of modern marketing.
Related content: Why the Customer Journey Matters to Retailers

Call for Papers: 2017 Marketing & Public Policy Conference
-By: Sterling Bone, Maura Scott, and Jerome Williams
the 2017 MPPC theme celebrates the incredible strides made in improving the lives of consumers and the quality of our society. It also recognizes many issues that cry out for greater research, debate, and action. The chairs seek research that contributes to quality of life and consumer well-being through business practices, policy making, or collaborating with grass-roots community efforts.
Related content: Making Research in Business Have More Impact: A Relational Engagement Approach

Teaching Tools: Marketplace Live Simulations Bring Classrooms Alive
-By: Matt Weingarden, Curator
Marketplace® Live is a family of visually rich, online, marketing and business simulations for college and executive education. The learning experience is enriched with a graphical interface, animations, and personalized data. Students can learn through realistic marketing scenarios based on real-life business situations.
Related content: ÂÜÀòÉç¹ÙÍø Members’ Collaborative Teaching Initiative Engages Students Across Universities

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