TOC: Psych Mar
Introduction
Psychology & Marketing, 33(12)
Special Issue: The Role of Qualitative Research in Current Digital Social Media: Issues and Aspects
The Role of Qualitative Research in Current Digital Social Media: Issues and Aspects—An Introduction
–Helena Martins Gonçalves, Andrea Rey-Martí, Norat Roig-Tierno and Morgan P. Miles [] []
Social Media Marketing: A Literature Review and Implications
–Helena Alves, Cristina Fernandes and Mário Raposo [] []
Social Networks on Cashback Websites
–María Teresa Ballestar, Jorge Sainz and Joan Torrent-Sellens [] []
eWOM on Travel Agency Selection: Specialized versus Private Label
–Enrique Bigné, Eva-María Caplliure and María-José Miquel [] []
Cross-cultural Perceptions of Onshore Guided Tours: A Qualitative Approach Based on eWOM
–Daniela Buzova, Silvia Sanz-Blas and Amparo Cervera-Taulet [] []
Motivation Recipes for Brand-Related Social Media Use: A Boolean—fsQCA Approach
–Charalampos Saridakis, George Baltas, Pejvak Oghazi and Magnus Hultman [] []
Consumer Trust in User-Generated Brand Recommendations on Facebook
–Simos Chari, George Christodoulides, Caterina Presi, Jil Wenhold and John P. Casaletto [] []
Exploring Consumer Insights in Wine Marketing: An Ethnographic Research on #Winelovers
–Maria Teresa Cuomo, Debora Tortora, Giuseppe Festa, Alex Giordano and Gerardino Metallo [] []
Influence of the Virtual Brand Community in Sports Sponsorship
–Manuel Alonso Dos Santos, Ferran Calabuig Moreno, Francisco Rejón Guardia and Carlos Pérez Campos [] []
Standardization, Adaptation, and Personalization of International Corporate Social Media Communications
–Leonidas Hatzithomas, Thomas A. Fotiadis and Dafnis N. Coudounaris [] []
Strategizing for Financial Technology Platforms: Findings from Four Russian Case Studies
–Oksana Kabakova, Evgeny Plaksenkov and Vladimir Korovkin [] []
Self or Simulacra of Online Reviews: An Empirical Perspective
–Vivek Kumar Singh, Rohit Nishant and Philip J. Kitchen [] []
Social Media Marketing For Adolescents
–Alicia Mas-Tur, Ana Tur-Porcar and Anna Llorca [] []
Examining the Effects of Online Social Networks and Organizational Learning Capability on Innovation Performance in the Hotel Industry
–Daniel Palacios-Marqués, Carlos Devece-Carañana and Carlos Llopis-Albert [] []
Factors for Elderly Use of Social Media for Health-Related Activities
–Vinit Parida, Rana Mostaghel and Pejvak Oghazi [] []
Exploring How Video Digital Storytelling Builds Relationship Experiences
–Rebecca Pera and Giampaolo Viglia [] []
Social Capital in E-services Adoption
–Manuel Rey-Moreno and Cayetano Medina-Molina [] []
Integrated Reporting, Connectivity, and Social Media
–Yaismir Adriana Rivera-Arrubla and Ana Zorio-Grima [] []
Toward a Taxonomy of Virtual Communities from a Value Cocreation Perspective
–Nuria Rodríguez-López and M. Eva Diz-Comesaña [] []
Online Customer Service Reviews in Urban Hotels: A Data Mining Approach
–Manuel J. Sánchez-Franco, Antonio Navarro-García and Francisco J. Rondán-Cataluña [] []
Consumer Involvement in New Product Development: A Case Study from the Online Virtual Community
–Xuemei Xie and Yaoyang Jia [] []