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Do stock prices undervalue investments in advertising?
Yun Kyung Oh, Huseyin Gulen, Jung-Min Kim & William T. Robinson

Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation
Hu Xie, Elizabeth A. Minton & Lynn R. Kahle

Shopping plans, buying motivations, and return policies: impacts on product returns and purchase likelihoods
Joon Yong Seo, Sukki Yoon & Milena Vangelova

Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty
Edwin Love, Mark Staton & Jeff D. Rotman

The effects of the experience recommendation on short- and long-term happiness
Maria Sääksjärvi, Katarina Hellén & Pieter Desmet

Price discrimination through multi-level loyalty programs
Serdar Sayman & Murat Usman

Erratum

Erratum to: Price discrimination through multi-level loyalty programs
Serdar Sayman & Murat Usman

Siding with the underdog: is your customer voting effort a sweet deal for your competitors?
Angeline G. A. Nariswari & Qimei Chen

How competitor brand names affect within-brand choices
Kunter Gunasti & Berna Devezer

Response style corrected market segmentation for ordinal data
Bettina Grün & Sara Dolnicar

Benchmarking buyer behavior towards new brands
Giang Trinh, Jenni Romaniuk & Arry Tanusondjaja

Tasting in 2D: implications of food shape, visual cues, and oral haptic sensory inputs
Courtney Szocs & Dipayan Biswas

The effect of category label specificity on consumer choice
Hee Jin Kim & Song Oh Yoon

Erratum

Erratum to: The effect of category label specificity on consumer choice
Hee Jin Kim & Song Oh Yoon

Self-construal and feature centrality
Huifang Mao, Xingbo Li, Kalpesh Kaushik Desai & Shailendra Pratap Jain

Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Reo Song, Sungha Jang & Gangshu (George) Cai

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