TOC: J Promo Man
Introduction
Journal of Promotion Management, 22(6)
Product Placement Versus Conventional Advertising: The Impact on Brand Choice of Integrating Promotional Stimuli into Movies
–Ignacio Redondo & Jorge Bernal [] []
Have the Mobile Coupon Preferences of Millennials Changed?
–Samuel A. Spralls III, Richard L. Divine & Michael S. Garver [] []
Effects of Various Types of Cause-Related Marketing (CRM) Ad Appeals on Consumers’ Visual Attention, Perceptions, and Purchase Intentions
–Mikyeung Bae [] [Google Scholar]
Product Placement in Top-Grossing Hollywood Movies: 2001–2012
–Huan Chen & Ye Wang [] []
How Pretrial Expectations and Anticipated Obstacles Impact University Brand Identification
–Amber L. Stephenson & David B. Yerger [] []
Revised Unique Selling Proposition: Scale Development, Validation, and Application
–Yongge Niu & Cheng Lu Wang [] []
Islamic Credit Card Adoption Understanding: When Innovation Diffusion Theory Meets Satisfaction and Social Influence
–Dariyoush Jamshidi & Nazimah Hussin [] []
Advertising-Operations Interaction Effect on Promotion Success in the United States during the Early Stage of a Retailing Innovation
–Lei Shi [] []