TOC: J Global Mar
Introduction
Journal of Global Marketing, 29(5)
Advancing the Knowledge Frontier in Global Marketing
–Ajay K. Manrai Editor-in-Chief, Journal of Global Marketing [] []
An Empirical Investigation of Brand Equity: A Cross-Country Validation Analysis
–Tina Vukasovic [] []
The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?
–Lancy Mac & Felicitas Evangelista [] []
Prioritizing Geo-References: A Content Analysis of the Websites of Leading Global Luxury Fashion Brands
–Andreas Strebinger & Alexander Rusetski [] []
The Misconstruction of Hofstede’s Uncertainty Avoidance Dimension: The Fallacy of Ecological Operation without Construct Validity at the Individual Level
–Wolfgang Messner [] [Google Scholar]
Expression of Concern Re: “Investigating the relationship among desired, actual and perceptual positioning strategies of Indian car brands” by Saloni Diwan http://dx.doi.org/10.1080/08911762.2015.1133868
–Ajay Manrai []
Investigating the Relationship Among Desired, Actual, and Perceptual Positioning Strategies of Indian Car Brands
–Saloni Pawan Diwan [] []