TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 33(7)
Do consumers dig it all? The interplay of digital and print formats in media
Anjala S. Krishen, Sheen Kachen, Michael Kraussman, and Zeenath Haniff
Brave new World of Warcraft: a conceptual framework for active escapism
Andrew Kuo, Richard J. Lutz, and Jacob L. Hiler
Luxury implications of showcasing a product with its “cast” shadow
Nazuk Sharma
Price promotions and products with low consumer ratings
Hsiao-Ching Kuo and Chinintorn Nakhata
Differentiating customer engaging behavior by targeted benefits – an empirical study
Corina Braun, Verena Batt, Manfred Bruhn, and Karsten Hadwich
Motivations leading to customer citizenship behavior in services: scale development and validation
Laee Choi and Sherry Lotz
Buying organic – decision-making heuristics and empirical evidence from Germany
Andrea K. Moser
GREEN consumption values and Indian consumers’ response to marketing communications
Ainsworth Anthony Bailey, Aditya Mishra, and Mojisola F. Tiamiyu
Grocery shopping, a one man job? Understanding the single shopper
Ayesha Tariq, Giles D’Souza, and Arthur W. Allaway