TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 15(6)
Facebook, self-disclosure, and brand-mediated intimacy: Identifying value creating behaviors
–Mahmud Hassan, Suni Mydock III, Simon J. Pervan and Michael Kortt [] []
Brand placement disclosure effects on persuasion: The moderating role of consumer self-control
–Loes Janssen, Marieke L. Fransen, Rebecca Wulff and Eva A. van Reijmersdal [] []
Effects of product portfolios and recommendation timing in the efficiency of personalized recommendation
–Qiang Yan, Lin Zhang, Yuxia Li, Shuang Wu, Tingting Sun, Lingli Wang and Hejie Chen [] []
Three peas in the pod of consumer imagination: Purchase task, involvement, and ad information
–Nancy Spears, Seth Ketron and Waros Ngamsiriudom [] []
An fMRI study of advertising appeals and their relationship to product attractiveness and buying intentions
–Hyo Jung (Julie) Chang, Michael O’Boyle, Ronald C. Anderson and Chompoonut Suttikun [] []
Perceived risk: an experimental investigation of consumer behavior when buying wine
–J. François Outreville and Jean Desrochers [] []
Determinants influencing conservation behaviour: Perceptions of Vietnamese consumers
–The Ninh Nguyen, Antonio Lobo, Hoang Long Nguyen, Thi Thu Hoai Phan and Tuan Khanh Cao [] []
Impact of material vs. experiential purchase types on happiness: The moderating role of self-discrepancy
–Ying Yu, Fengjie Jing, Chen Ting Su, Nan Zhou and Bang Nguyen [] []
Do you take credit cards? The attitudinal and behavioral effects of advergames targeted at children
–Brigitte Naderer, Jörg Matthes and Manina Mestas [] []