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Marketing Academics Weekly: 10 November 2016

Find Out Who is Presenting at the 2017 Winter ÂÜÀòÉç¹ÙÍø in Orlando
-By: Matt Weingarden, Curator
Throughout the world, marketers are helping consumers improve their lives, firms prosper, and societies function better. Yet as research in marketing has become more specialized, the field has become more splintered, and academic work has too often become detached from the most important challenges facing the world today. There are many conferences these days, but few scholarly events offer a "big tent" to bring together researchers who pursue very different approaches to the study of important marketing phenomena. The 2017 Winter ÂÜÀòÉç¹ÙÍø conference will be a step toward creating this big tent. Chaired by Rajesh Chandy, London Business School, Jeff Inman, University of Pittsburgh, and Christine Moorman, Duke University, see the papers, special sessions, posters and pre-conference programming that will be highlighted at the event.
Related content: Register and Save Right Now for the 2017 Winter ÂÜÀòÉç¹ÙÍø in Orlando

Panel Gives UBER a Grade of C for “Self-Serving” Endorsement of Nevada Assemblyman
-By: Media Release
Uber gave its first ever endorsement of a political candidate and a panel of politically diverse business professors graded the endorsement as a C given it seems to be a self-serving act. Companies endorsing candidates should consider whether the move will be interpreted as self-serving or affirming values. Learn more about the endorsement and ÂÜÀòÉç¹ÙÍø’s new content partnership with the Corporate and Political Activism Real Time Expert Panel out of Drexel University.
Related content: Could Marketing Reverse the Uber Rebrand Backlash?

Demonstrating the Value of Marketing
-By: Dominique M. Hanssens & Koen H. Pauwels
The value of marketing to the organization can and should be defined, assessed, and communicated. This article identifies gaps in marketing’s knowledge base to set the stage for further research and enhanced practice in demonstrating marketing’s value.
Related content: A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

2016 Valuing Diversity Scholarship Winners and New Faculty Research Grant Recipients
-By: Julie Schnidman
The ÂÜÀòÉç¹ÙÍø and the ÂÜÀòÉç¹ÙÍø Foundation (ÂÜÀòÉç¹ÙÍøF), announced the six recipients of its annual Valuing Diversity PhD Scholarships and named three winners of the Valuing Diversity New Faculty Research Grant.
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